Comments on: Insights December 2009

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By: peter yesawich

peter yesawich — Wed, 20 Jan 2010 12:19:14 +0000

Very interesting question, for which I wish I could give you a definitive answer, but can’t! Unfortunately, we have never probed the question of whether or not consumers would pay a premium to stay in a truly sanitized environment, but it’s an interesting proposition.

On a related note, we have the ability to insert proprietary questions in our travelhorizons survey instrument (fielded every 90 days), and would be pleased to discuss the logistics and related costs if this would be of interest to you. Let me know, thanks.

By: dssuro

dssuro — Wed, 20 Jan 2010 04:37:10 +0000

I have read several of your articles now. They have been very insightful. I have paid particular attention to the going green articles and consumers unwillingness to pay more to establishments going green.
On another note, I am curious to find out how much influence antibacterial measures have on the consumer, even outside of flu season. For instance, would a consumer be willing to pay a bit more money if they new they were in a well sanitized environment, including linens, shower curtains, towels etc that were treated and certified.. and if they knew the staff were wearing uniforms that were treated and certified to reduce the spread of disease? Is there anywhere to gather consumer data on such issues? Have you heard of any such products in the market that are treated for bacteria and or microbes?